Grow & Prove: How Producers Set the Bar Higher With Terpene Data
What’s the hardest part about buying cannabis? I’ll answer that for you: knowing which strains and products will provide your desired effects. For so long, the consumer experience has revolved around buying sativas for daytime energetic highs and indicas for nighttime sleepy highs, but as our cannabis knowledge evolves, we’re learning this isn’t the most reliable way to predict a strain’s effects.
Instead, consumers should be searching for effects based on the cannabinoid and terpene profiles of specific strains—we’re talking about the chemical compounds that give strains their potency and perceived effects. When it comes to choosing the right cannabis for your purposes, you should seek out a producer who can provide this information through lab testing.